With mobile having moved well out of the infancy stage, financial institutions are addressing tougher issues having to do with making the channel more useful and ultimately, profitable. Mobile's role as one channel among many is just one challenge. Banks want to differentiate mobile, while also keeping its development in sync with the rest of the channels.
DEC 17, 2012 10:39am ET
Beyond The Basics in Mobile Banking
2012 RESEARCH HIGHLIGHTS
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AT&T recently partnered with the publishers of American Banker, American Banker Magazine, Insurance Networking News, and Bank Technology News to develop a series of insights, data, and research around mobile banking and technology. These in-depth roundtables and research projects dive into mobile banking technology and features from both the business and consumer perspective.