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Retail Banking 2014

 

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Rilla Delorier

Executive Vice President and Chief Marketing and Client Experience Officer

SunTrust Banks, Inc.

Rilla Delorier is the chief marketing and client experience officer for SunTrust Banks, Inc.  She is responsible for the company’s advertising, direct marketing, brand management, sponsorships, client analytics, cross-channel strategy, web solutions, line of business marketing, corporate communications and client loyalty programs.  With a focus on leveraging client insight to enhance the bank’s operations, Delorier and her team use client feedback and analytics to design client experiences that reinforce the SunTrust brand promise and increase loyalty. She was named to this position in June 2008.


 


Previously she was the Director of Marketing for SunTrust Wealth and Investment Management.  In that role, Delorier developed and executed segmentation strategies for affluent, wealthy, high-net worth and institutional clients.


 


Prior to joining SunTrust, she founded The CAGR Marketing Group, a firm specializing in driving results through client acquisition, growth and retention programs.


 


From 1999 through 2005, Delorier was chief marketing officer for PNC Advisors, where she was responsible for marketing and product management across PNC’s consumer and institutional investment businesses. Delorier also managed PNC’s Women’s Financial Services Network, one of the industry’s most successful women’s marketing programs.  She began her professional career as a consultant with Bain and Company.


 


Delorier earned an MBA from Harvard Business School and an undergraduate degree from The University of Virginia.  She was recognized in 2011 and 2013 by American Banker as one of the Top 25 Women to Watch in Banking.  Delorier serves on the Board of Directors for the Bank Administration Institute (BAI).