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Bill oversees the strategy practice at Ologie, where heís responsible for all forms of research and analysis, marketing and brand metrics, strategic planning and the development of brand positioning and campaign strategies. Ologie is a national branding agency specializing in financial services, higher education and healthcare.
Prior to joining Ologie, Bill was North American CEO for Fitch Worldwide, a global branding agency, where he oversaw 300 consultants in offices from Boston to Seattle. Early in his career, he held several marketing management roles with companies including Price Waterhouse Coopers and Eastman Kodak Company. Throughout his career Bill has worked with a wide range of financial services clients including JP Morgan Chase, Nationwide Insurance, Legg Mason, US Bank, T. Rowe Price and BBVA Compass Bank.
Bill holds a bachelorís degree in design from The Ohio State University and a masterís in business administration from the Fisher College of Business. He is a member of the American Marketing Association, Design Management Institute and serves on the board of trustees for the Greater Columbus Arts Council.