Kathy Klingler | Keynote & Featured Speakers | Retail Banking Conference

Kathy Klingler

EVP, Chief Marketing Officer

Santander Bank, N.A.

Ms. Klingler joined Sovereign bank in May 2011. As Executive Vice President/Chief Marketing Officer and member of the bank’s executive management committee, Ms. Klingler is responsible for building and managing the global brand of Santander in the United States. This includes alignment of marketing and communications initiatives to the bank’s overall business objectives for the bank’s four core businesses including Retail Banking, Corporate Banking, Global Banking & Markets and Santander Securities.

Ms. Klingler has recently managed and successfully completed a bank-wide initiative to rebrand Sovereign Bank to Santander in the U.S. including the development of the bank’s overall brand positioning and execution strategy for the U.S. rollout,impacting 9 states, 720 branches, 9,000 employees and over 1.8m customers.

Functional areas within her responsibility include Brand Management, Advertising, Digital and Social Media, Sponsorships, Event Management and Marketing Services. During her tenure at the bank, Ms. Klingler held previous roles including Director of Corporate Communications responsible for all internal and external communications and Corporate Social Responsibility.

Prior to joining Sovereign, Ms. Klingler held various high-level management roles including Senior Vice President of Business Strategy, Brand Management and Communications for John Hancock Financial Network, Senior Vice President for Fidelity Capital and Senior Manager in KPMG’s financial consulting practice in both the U.S. and United Kingdom.

Ms. Klingler is on the boards of Horizons for Homeless Children and WGBH. She is a Certified Public Accountant and received her B. A. from Widener University.

Ms. Klinger is a resident of Scituate, MA where she lives with her husband and three children.