SVP, Enterprise Marketing & Market President Executive
Bank of America
Meredith Verdone is Senior Vice President, Enterprise Marketing & Market President executive at Bank of America, where she currently leads the Brand, Advertising, Research and Sponsorships teams, as well as additional enterprise marketing functions as part of the Global Marketing & Corporate Affairs organization. Verdoneís enterprise-wide functions include brand and media strategy, customer research, advertising, global sponsorships, local market delivery and agency management. She is also responsible for marketing operations, risk management and internal fulfillment and distribution.
Verdone is also the enterprise leader of the Market President Network for Bank of America. The Market President Network is comprised of more than 100 senior leaders from various business lines who serve as Bank of Americaís enterprise leaders in local markets across the franchise.
Verdone previously led the Wealth & Investment Management marketing team responsible for translating business strategy into integrated sales and marketing programs to drive growth, profitability and client satisfaction for mass affluent and high-net-worth clients.
Prior to her roles at Bank of America, Verdone held leadership positions across FleetBoston Financialís Corporate Marketing group overseeing marketing development for Fleet Private Clients Group; Quick & Reilly, Fleetís discount brokerage arm; and Fleet Investment Services group, serving large and mid-sized institutions. Verdone also led Fleetís brand development after the bankís acquisition of BankBoston. Verdone started at Fleet in 1999.
Verdone came to Fleet from Hill Holliday, a Boston-based advertising agency, where she spent 14 years in management positions in both Media and Account Management. Verdone worked on the award-winning John Hancock television campaign as well as national, multi-media campaigns for PricewaterhouseCoopers, Spalding and Reebok.
Verdone has served as a senior faculty member at the Consumer Bankers Associationís Graduate School of Retail Bank Management, and currently serves on the Ad Council Board and is a member of the ANA Board of Directors. Verdone is also an Executive Sponsor of the LEAD for Women Boston chapter providing leadership opportunities for women.
Verdone attended Bowdoin College in Brunswick, Maine and graduated with a degree in Economics. Verdone lives in Newton, MA with her husband and two daughters.