Senior Vice President, Director of Retail Strategies
Cristie Richards joined Zions Bank in 2000 and is responsible for the sales and service of Zions Bank’s network of 127 financial centers throughout Utah and Idaho. She also oversees the Diverse Markets initiatives and Bankcard sales. In addition, she directs the Zions Bank at Work, Client Services Group and Personal Banker programs.
Prior to Zions Bank, Cristie held various senior management positions at Westgate Corporation in Japan, a Japanese-owned financial company. She worked there for seven years and thoroughly enjoyed the culture and the adventure.
Active in community and industry affairs, Cristie has served as the chairman of the Utah Banker’s Association Retail Banking Committee, American Heart Association Heart Walk, chairman of the Workforce Development Committee for the Salt Lake Camber and United Way’s Giving Campaign for Zions Bank. She currently serves as secretary on the Ririe-Woodbury Dance Company board of directors and as a member of the Utah Jump$tart Coalition board of directors. She is a founding member of the Women’s Philanthropic Network, and a member of the Utah Council for Citizen Diplomacy.
Cristie is active in promoting financial literacy, with an emphasis on budgeting. She was selected as a budgeting mentor for a family as part of KSL-TV’s “Imagine a Happier You” program in 2010. She has conducted budgeting workshops at various conferences, including Senator Hatch’s Senior Conference and the Idaho Smart Women Smart Money Conference. She has had numerous appearances on KSL TV and radio, ABC 4 Good Things Utah, Fox 13’s Big Buddah show, and Zions Direct.
In 2010 Cristie was recognized by Utah Business magazine as one of its 30 Women to Watch. In 2009, 2011 and 2013 she was among senior-level Zions Bank women recognized by American Banker magazine as one of the nation’s Top Banking Teams.
Cristie received a bachelor’s degree in international finance and Japanese and a master’s degree in organizational behavior from Brigham Young University. She is also a graduate of the PacificCoastBankingSchool.
Cristie enjoys ikebana, travel, art, running and spending time with family and friends.