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Small Business Banking Updates

Beth Marcello

Director, Womenís Business Development

PNC Bank

Beth Marcello, director of Womenís Business Development for PNC, has a one-of-a-kind job. Across PNCís 19-state branch footprint, she supports the success of women who own or run businesses by helping their bankers better understand whatís important to them. Under her leadership, the bankís corps of PNC-Certified Womenís Business Advocates has increased to nearly 1,500 men and women Ė growing 43% in 2013 alone.


Advocating for women in business is a role that comes naturally to Beth: Before joining the bank eight years ago, she was president of PRwriting, Inc., a Pittsburgh-based firm that for 20 years provided communications expertise to numerous companies and nonprofits. Her impassioned support for womenís leadership is evident in her extracurricular activities as well. Beth chairs both the Pittsburgh Athena Awards, one of Athena Internationalís largest annual award programs, and the Pittsburgh Advisory Council for Strong Women, Strong Girls. She is board member of the Women Presidentsí Organization, City Theatre and the Birmingham Foundation, and an adjunct professor at the University of Pittsburgh. She holds a bachelorís degree in Journalism & Communications from Point Park University.