Campbell Edlund

President

Campbell Edlund founded EMI Strategic Marketing in 1989, inspired by a desire to create relationship marketing focused on driving sales channel velocity and productivity. Her career has spanned both consulting and agency leadership of Fortune 100 accounts in financial services and technology sectors, and execution of product launches, customer acquisition and cross-sell programs using digital, direct, call center and social media channels.

She has led successful payments marketing initiatives for many financial leaders, including SunTrust, PNC, Bank of America, Wachovia, Citizens, Intuit and Fifth Third. She received her AB from Harvard University and her MBA from The Stanford Graduate School of Business.

Recent Stories From this Author

Integrating Marketing Campaigns across Channels Digital and Non Digital
December 15, 2013 The digital revolution has reshaped how retail banks market and sell. From branches to social media, the telephone to...

Are You a SuperBanker? Best Practices in Using Gamification to Drive Financial Services Marketing Results
September 18, 2012 Are your employees eager to take your training? Are your prospects excited to learn about your products? Are your new...

Monetizing the Convergence of Social and Mobile Payments
February 28, 2012 Social and mobile payment strategies and technologies are converging. Social networks are creating new P2P payment...

Fun Works: Using Gamification to Engage Employees and Consumers
January 2, 2012 How many of your employees are eager to take your training? How many of your customers and prospects are excited to learn...

Social Media Payment Applications
March 9, 2011 Social e-Commerce: Various ways mobility, social media and payments intersect Virtual currencies and credits What...

Rewriting the Engagement Rulebook with Social Media
December 15, 2010 Social Media is the latest disruptive technology innovation that is changing the rules of communication and customer...

Using Social Media and Online Community Building to Grow Small Business Market Share
July 19, 2010 The social media marketplace is maturing rapidly. More than 50% of small businesses are using professional networking sites...

Best Practices in Selling Cards through Non-Traditional Channels
January 27, 2010 Credit card direct mail volume has declined dramatically with the shift away from new customer acquisition, changing consumer...