Chief Marketing Officer
Justine Fedak, senior vice president and head of Marketing and Customer Strategies for Harris, is responsible for brand positioning, advertising, promotional activities and customer experience creation for the personal, commercial and wealth management businesses in the United States. She works closely with product areas in new product development and with the management team to ensure all activities align with business strategy. In 2007, Fedak joined Harris from its parent company, BMO Financial Group, where she most recently held the position of vice president and head of Corporate Sponsorships and Events, with responsibility for both Canada and the United States. She joined BMO Financial Group in 1992 in Public Affairs working in media relations, corporate sponsorships, and corporate marketing. Four years later, Fedak was appointed Director of Investore, a pilot program BMO launched to bring wealth management to a retail client base through storefront offices. In 2001, she was named vice president, Marketing and Client Strategy for the Private Client Group (PCG) and Investment Banking Group. In 2003, she was named director and head of PCG Marketing and Client Strategy, North America, a role she held until 2007. Noahs Arc Foundation, Executive Director of the Joakim Noah (Chicago Bulls #13) Foundation to bring the artistry of sport together with discipline of the arts for low to moderate income children 2010 Fedak earned a bachelors degree in sociology from the University of Toronto and an MBA from Dalhousie University.
Recent Stories From this Author
Reputation Matters - What Consumers Think About Bank Brands
October 17, 2011 Based on a study done by The Reputation Institute and America Banker, this session will cover the components of reputation,...
Repositioning of a Brand in a Down Market
June 21, 2010 Justine Fedak, Chief Marketing Officer for Harris Bank, a member of BMO Financial Group, will discuss the merits of continued...