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Paul Kadin

Head of Category Development


As Category Development Officer, Paul is responsible for leading AOLís initiatives to serve the financial services industry with the best media solutions and marketing services that contribute to client success.† Paul brings a depth of client-side expertise in the category, most recently at Citi, where he held a number of senior positions spanning eight years, including the Head of North America Marketing Operations and Strategy, Director of Small Business Marketing, and Head of Retail Bank Marketing. Paul spent nine years at Chase, where he was SVP, Division Executive, running the Manhattan and Boroughs Divisions, and Head of Consumer Market Management. †He also was EVP at Dreyfus in charge of their national network of Financial Centers.

Paul deepened his digital marketing experience with five years at several early stage marketing technology and ad serving firms in senior marketing and business development roles.

Before joining the financial services world and after receiving his undergrad degree from Brown and MBA from Columbia, Paul spent twelve years in consumer packaged goods brand management at P&G, Warner Lambert and as VP Marketing at Sara Lee, forming a sound foundation of blue-chip marketing experience.