Chief Marketing Officer
Alfredo Gangotena is Chief Marketing Officer of MasterCard Worldwide, with global responsibility for the company's advertising, sponsorships, promotions, research, insights and digital marketing initiatives.
Most recently, Mr. Gangotena was the Global Products & Solutions Lead and general manager for Europe at MasterCard Worldwide. Based in the European regional head office in Waterloo, Belgium, Mr. Gangotena was responsible for developing and implementing coordinated GP&S strategies and plans for the Region, including Product Development, Product Sales, Marketing, Communications and Advisors. Working with regional management and GP&S functional leads, he defined and prioritized GP&S activities which are in alignment with the regional priorities and customers, as well as executed integrated solutions designed to deliver top line revenue growth.
Mr. Gangotena came to MasterCard Europe in April 2006 and was appointed as general manager for Continental Europe and the SEPA Region, spearheading the companys operations across the markets, focusing on strategic planning, acceleration of growth and development of innovative businesses with key Regional Banks and Merchant partners.
Previously, Mr. Gangotena was the senior vice president and general manager of the MasterCard Asia/Pacific Region, where he was instrumental in developing the company's competitive advantage and expanding the brand across the region.
Mr. Gangotena, a French national, brings extensive general management and marketing expertise in international markets from his previous organizations. Before joining MasterCard in January 2004, he was CEO of Hutchison/Priceline, a joint venture between Hutchison Whampoa and priceline.com in Asia/Pacific. He also served as president and executive chairman of the Asia/Pacific Region for the Henkel Group of Germany. Prior to that, Mr. Gangotena held senior management positions with the Procter & Gamble Company as managing director Europe (Laundry Detergents Division), with Universal Music-PolyGram as CEO in France, and with the Walt Disney Company as senior vice president for the Disneyland Theme Park in Paris.
Mr. Gangotena holds a Master of Science degree in Mechanical Engineering from the University of Wisconsin, Madison in the United States and is a graduate Engineer from Ecole Centrale Paris, France.