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Retail Banking 2014

 

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Alison Thorud

Marketing Strategy Manager, Digital Products

U.S. Bancorp

As the Marketing Strategy Manager for Digital Products at U.S. Bancorp, Alison leads a team responsible for identifying marketing and engagement strategies to drive digital banking sales in the branch, phone and digital channels. Her team is also responsible for developing integrated marketing campaigns and programs designed to increase digital product use among new and existing customers.


Alison has over 15 years of experience in the banking industry.  Before joining U.S. Bank, she was Director of Healthcare Financial Strategies at Ameriprise Financial.  Prior to working at Ameriprise, Alison held a variety of leadership positions at Wells Fargo and had responsibility for customer marketing and sales support, new product concept development and go-to-market launch strategies.