Alison Thorud

Marketing Strategy Manager, Digital Products

As the Marketing Strategy Manager for Digital Products at U.S. Bancorp, Alison leads a team responsible for identifying marketing and engagement strategies to drive digital banking sales in the branch, phone and digital channels. Her team is also responsible for developing integrated marketing campaigns and programs designed to increase digital product use among new and existing customers.

Alison has over 15 years of experience in the banking industry.  Before joining U.S. Bank, she was Director of Healthcare Financial Strategies at Ameriprise Financial.  Prior to working at Ameriprise, Alison held a variety of leadership positions at Wells Fargo and had responsibility for customer marketing and sales support, new product concept development and go-to-market launch strategies.

Recent Stories From this Author

Integrating Marketing Campaigns across Channels Digital and Non Digital
December 15, 2013 The digital revolution has reshaped how retail banks market and sell. From branches to social media, the telephone to...

Shaping the Digital Banking Conversation with Your Customer
March 12, 2013 The presentation will focus on the insights Gallup and U.S. Bank gathered through their individual and collective research...