Head of Business Banking Marketing and Marketing Planning
As Head of Marketing Planning, Astrud is responsible for providing the strategic leadership for all marketing initiatives for ANZ in New Zealand. This includes developing and managing the marketing plan and associated budgets.
In addition, Astrud is responsible for delivering the strategy and segment specific marketing plan and customer strategies across the small business market. A particular focus has been on developing the BizHub a resource for small businesses and people looking to get into business.
Astrud has 18 years marketing experience the majority of it within the financial services industry. Her career has been split between New Zealand and the United Kingdom, working for banks, finance companies and in advertising agencies.