Barb Reilly is a Managing Director at Arnold Worldwide where she’s worked for 17 years. During this time, she’s run a large group of accounts overseeing all integrating marketing for many retail banks including RBS/Citizens Bank, Huntington Bank, Santander and National Bank Holdings- Bank Midwest and Hillcrest. Outside of banking she’s run Vertex Pharmaceuticals and led the charge for the much-talked-about JetBlue Airways for their first 2 years in operation. In addition, at Arnold and at Houston Effler Herstek Favat, Barb’s worked on breakthrough campaigns for the anti-smoking businesses, starting with the Massachusetts Department of Public Health Anti-Smoking account, the FDA Anti-Tobacco business which then led to the Truth account win. These “Movement” campaigns were some of the first of their kind in the country, and more importantly, have proven to reduce smoking rates and save lives.
She’s worked on a variety of other brands throughout her career, such as Ocean Spray Cranberries, Gillette, Silk Soy Milk, Fairwinds Gourmet Coffee, Talbots, Paramount Pictures and Cadillac. Reilly co-created Women’s Insights, a group at Arnold dedicated to understanding the role women have influencing the purchase of products and services. As part of this effort, she worked with brands like Jones New York and VW. The Women’s Insight Team worked with Katie Couric, then on the Today Show, to promote awareness of colorectal cancer among women, increasing screenings by 20%.
She also has helped to create the agency’s InsideOut Marketing Practice, which helps brands maximize their external efforts by strengthening internal communications and brand delivery. She's worked on programs for clients like Strayer University, Huntington Bank and Santander. She also heads up all the philanthropy work at Arnold, “Arnold Gives Back”.
Barb was recently named one of Boston’s Top 100 Most Admired Women and BBJ’s Women of Influence 2013.
Over the years, she and her team are the recipients of multiple awards including:
Emmy, EFFIES, Cannes Lion, Hatch Awards and Addys.
She’s been Chairman of the Board of the AdClub. She has guest taught at Babson College’s Graduate School of Management and sits on the American Marketing Association’s EFFIE Steering Committee. She is on the Board of Crescent Ridge Dairy, the American Heart Association’s GO RED for Women and the Mass General Hospital’s ‘Mission Gratitude’.
She hails from Boston, but claims she lost the accent when she attended American University in DC. She came back up to Boston again to “work by day and attend school by night” to pursue her B.S in Business Communications at Northeastern University. She’s a proud wife and mom to two beautiful girls. Barb is an avid skier and a not-so-good golfer. She is most commonly heard saying “Life is good”.