Brett Pitts

EVP, Head of Product Management, Digital Channels Group

Brett Pitts is Head of Product Management for the Digital Channels Group. He leads product development and platform management across digital media (Web, Mobile, Social, Multi-Channel and Labs & Innovations) for consumer, small business, and wealth customers.

Since joining the Digital Channels Group in 2000, Brett has led teams in Internet Portfolio Management, the Program Management Office, and Online Sales and Marketing.  He spearheaded the Digital Channels merger efforts with Wachovia Bank, which integrated retail customer segments, products and platforms into a unified offering.  The website serves Wells Fargo’s 23 million online banking customers, including 12 million mobile customers, and receives over 60 million visitors a month.

Prior to joining Wells Fargo in 2000, Brett’s background was in software development, commercialization of intellectual property, and sales operations.

He holds an MBA with an emphasis in MIS from the Eller College of Management at University of Arizona, and a bachelor degree in Marketing and Finance from the University of Texas at Austin.

Recent Stories From this Author

Omnichannel Integration
March 11, 2014 Customers are using more channels to manage their finances how and when they want. As new devices emerge and drive new...

The Quantified Self: Financial Fitness Through Smart Data
February 24, 2014 Wearables are all the rage. Apps and devices can count our steps, calories, insulin levels, music preferences, tweets tweeted...