David Bonalle is Director of Marketing and Client Insights. In this role, he leads the Marketing and Customer Insights teams delivering Marketing and Advertising, Customer and Channel Analytics, Marketing Analytics, Analytics Capabilities and Market Research.
David joined KeyBank from American Express where he most recently led the launch of American Express Business Insights, an analytics consulting business. Previously he was General Manager of Advanced Payments, where he led the introduction of an industry-leading suite of healthcare payment products and the launch of the first national contactless payment product. Davidís first role at American Express was Vice President of Consumer Acquisition Marketing.
Prior to American Express, David held marketing, strategy and consulting roles at MasterCard, Citibank and Deloitte Consulting. David is a graduate of the ILR school at Cornell University and has an MBA in Finance from the Wharton School at the University of Pennsylvania.
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Featured Address June 17, 2013 How to create an analytics center of excellence and become an insights-driven organization to maximize business impact.