SVP, Head of Digital Strategy & Mobile Banking, U.S. Bank
Niti Badarinath heads up Mobile Banking and Digital Money Movement at US Bank. He’s been with the Bank for a little over 4 years.
Prior to this he was at Citigroup, where he as EVP, Global Direct Bank, he played a key role in defining and ‘selling’ a new digital banking strategy to different countries that were part of Citi’s global footprint.
Over the last 4 years, Niti has worn many hats – also leading the Strategy & Planning team, the Internet/Mobile Risk & Compliance group, and the X-channel sales & service group.
As the head of Mobile & Digital MM, he has led a small band of highly motivated folks in driving USB to a leadership position in Mobile. With a focus on driving channel adoption/usage at above market CAGRs, delivering innovation that looks at white-space, unmet customer needs, and alignment with US Bank’s core product/channel strategies.
And successfully introduced many industry-leading innovations in Mobile – including photo deposits, photo bill pay, photo card balance Xfer, mobile WesternUnion and instant, and real-time p2p payments.