Niti Badarinath

SVP, Head of Digital Strategy & Mobile Banking

Niti Badarinath heads up Mobile Banking and Digital Money Movement at US Bank.  He’s been with the Bank for a little over 4 years.

Prior to this he was at Citigroup, where he as EVP, Global Direct Bank, he played a key role in defining and ‘selling’ a new digital banking strategy to different countries that were part of Citi’s global footprint.

Over the last 4 years, Niti has worn many hats – also leading the Strategy & Planning team, the Internet/Mobile Risk & Compliance group, and the X-channel sales & service group.

As the head of Mobile & Digital MM, he has led a small band of highly motivated folks in driving USB to a leadership position in Mobile.  With a focus on driving channel adoption/usage at above market CAGRs, delivering innovation that looks at white-space, unmet customer needs, and alignment with US Bank’s core product/channel strategies.

And successfully introduced many industry-leading innovations in Mobile – including photo deposits, photo bill pay, photo card balance Xfer, mobile WesternUnion and instant, and real-time p2p payments.

Recent Stories From this Author

The Future of Digital Banking
March 11, 2014 U.S. Bank is piloting several digital banking technologies, including mobile photo bill pay, voice authentication, voice...

Trends and Best Practices for Mobile Banking
November 28, 2012 Mobile banking is on the rise, now used by one of every three consumers. Seismic shifts are occurring in the mobile banking...

Trends and Best Practices for Mobile Banking
November 28, 2012 Mobile banking is on the rise, now used by one of every three consumers. Seismic shifts are occurring in the mobile banking...

Managing Multi-Platform Mobile
January 2, 2012 Iphone, iPad, Android, Web Apps and text banking: Many banks have two or more of these platforms rolled out, and are now...