Ron Secrist

Senior Director, Mobile Division

Ron currently leads Capital One’s efforts to deliver compelling banking experiences on Mobile and Tablet devices.

Ron has broad experience in financial services, spanning the last 12 years. His primary focus during that time has been in creating compelling customer acquisition programs leveraging a data-driven approach. He has brought that same approach to the Mobile and Social Media spaces. Ron stood up Capital One’s Social Media efforts, pioneering the use of social media to drive breakout business results.  In Mobile, Ron is bringing a test and learn approach to Capital One’s Smartphone and Tablet efforts to reinvent how consumers interact with their bank.

Recent Stories From this Author

Profitability With Digital Customers: What’s The Next Priority?
December 15, 2013 Digital channels are now simply table stakes, so how must retail leaders set priorities to achieve maximum sustainable profit?...