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How to Keep Customers Returning to Your Branches

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Good piece. Good points. The only point I would challenge is whether or not being "wowed" by the branch experience would indeed increase your visits there. It definitely would increase your satisfaction in your choice of banks and may improve that bank's chances of getting further business from you (both good things). But it's unlikely to increase your branch visits. You were only there because you had to be. If (when) their technology gets better, you'll be happier still not making a branch trip at all.
Posted by My 2 Cents | Monday, January 14 2013 at 3:58PM ET
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