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Saleforce.com Makes Citi Splash

Bank Technology News  |  November 2007

Salesforce.com announced its largest ever seat-license deal Friday when it landed a Citigroup CRM package deal that will place its on-demand, Web-based sales and marketing software in front of 30,000 financial advisors. The deal was disclosed by Salesforce.com chairman and CEO Marc Benioff in a third-quarter conference call with analysts, and gives Salesforce.com a financial-services coup versus major CRM competitors Oracle and SAP. Good news abounded last week for Salesforce.com as the company also reported net quarterly revenue of $6.5 million (compared to only $339,000 at this point a year ago) and total revenue of $191 million for the period. It was a lot better news than the prior week, when the company revealed that one of its employees had inexplicably handed over a password in a phishing scam that exposed a customer-contact list.