RepublicBankAZ Spreads the News
Bank Technology News | October, 2009
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FeedbackRepublicBankAZ’s looking to go young and broad to attract business clients to new technology, and it’s turning to automated news to expand relationships.
The institution’s enhanced marketing strategy is centered on an electronic newsletter, first sent out in mid-September to business clients to highlight tech advancements like remote deposit capture. RDC’s allows banks to serve business clients more effectively, yet it’s an innovation that lots of small business owners don’t know about.
“RDC is huge, and it’s what allows us to be competitive in markets outside our immediate five-mile ratio,” says Jonathan Reece, a vp at RepublicBankAZ, a Phoenix-area bank.
The newsletter, produced by marketing firm IMN, includes articles and other content highlighting news about the bank’s products, services and technology—along the ability to track who’s reading the newsletter, measure hit rates, and allow the institution to add its own content to the newsletter. IMN, which tailors its content for various audience segments, also allows the bank to provide “immediate reaction,” such as the ability to set up meetings with financial advisors.
“Because we’re a community bank, we have to embrace technology to allow clients to bank with us,” says Reece, adding the bank hopes to target younger business owners in particular with the newsletter. “It’s a way to get our brand in front of them on a regular basis.”
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