Wells Extends Text Banking to All Customers
Bank Technology News | February, 2010
Wells Fargo late last week made text banking accessible to all customers, including those that have not enrolled in the bank’s online banking, making it one of the first major banks to do so.
To activate the service, which is free beyond mobile carrier text messaging and Web access charges, consumers visit wf.com/text from an Internet-enabled mobile phone and provide their phone number.
After receiving a “welcome” text message from Wells with instructions, they can begin text banking by sending commands such as BAL ALL for all balances, or COM for a list of commands.
Customer accounts are referred to by nicknames, so account numbers, passwords and other personal information are not needed.
After the initial text is sent, the text number 93557 is saved in a mobile phone address book to speed the process for subsequent visits.
In a statement, Arah Erickson, vp and head of Wells Fargo’s retail mobile banking, said the service will be available via mobile phone through text queries, calling text banking “the fastest, easiest way for customers to see a snapshot of their accounts.”
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