LinkedFA Connects to Mobile

Financial professionals are clamoring for mobile networking capabilities, so the social networking site for financial professionals has debuted a prototype mobile site while it works on a more robust native app

Bank Technology News  |  July, 2011

By John Adams

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LinkedFA, a social networking site for financial advisers, is developing mobile apps to give users the ability to connect with each other and disseminate other content while away from their PCs  

“It’s a demand for those in our profession to use social networking,” says Steve Prosser, director of business development for linkedFA.

LinkedFA’s newly launched mobile site is designed to work on the iPhone, Android and iPad. Users are automatically routed to device-specific versions by visiting LinkedFA’s website from the handset. The new site’s a working prototype that will eventually evolve into a native app over the next few months.

The mobile site’s similar to the standard version of linkedFA, which allows users to share updates with LinkedIn, Facebook, Twitter and linkedFA, while capturing and storing correspondence via linkedFA’s compliance engine.

The compliance piece is an important part of linkedFA’s attempts to attract users. There are lots of new regulations governing the use of social networks by financial professionals, from agencies as varied as the SEC, FINRA, the UK’s FSA and various state bodies. Most of the regs govern the use of social networks to distribute content that can be construed as marketing, as well as mandating the enterprise storage of social media communications.

LinkedFA recently entered into a partnership with Erado that will make the compliance firm’s services available to financial institutions, which linkedFA hopes will make it easier to use the social networking site while remaining in compliance.

Prosser says the current mobile site, as well as the pending native iPhone app, are based partly on feedback from the site’s 10,000 users. “And the mobile version streamlines features that allow them to get their voice out there.”