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Process Management Decision Center

Business Process and Technology Management Solutions for Financial Services

POWERED BY AMERICAN BANKER

Genpact-Intelligent Enterprises Powered by Process

Thought Leadership

Building Brand Loyalty in Financial Services

In an industry where brand loyalty is key, banks must work diligently to ensure top-notch service and customer outreach through every one of its channels. To truly engage consumers and turn them into loyal customers, financial institutions must move beyond traditional approaches to inspire emotional connections that generate stronger brand loyalty. To find out how customer service and social media interactions are building positive emotional connections with customers, click here.

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Process Management
in the News

Helping Banks Get Data from Consumers Who Don't Want to Share
Consumers are sharing more personal information online than ever — but they don't want to share it with banks. A few companies are trying to find a middle ground, helping consumers connect to lenders without exposing even basic contact information until absolutely necessary.

Process Management Decision Center

Your own data is the key to crafting innovative strategies that will help you outcompete even in today's economy. Genpact’s Smart Decision Solutions help you overcome the challenge of attaining real-time, actionable business intelligence from the ocean of available data in your organization.