Process Management Decision Center

Business Process and Technology Management Solutions for Financial Services

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Thought Leadership

The CFO's Role in Measuring and Enabling Sales and Marketing Effectiveness

Using Data to Align the Goals of Sales and the CFO

The need of the sales and marketing team to impress clients is often at odds with the mandate of the CFO to maximize return on investment. Part of the problem is the inexact science of measuring the link between marketing activities and revenue outcomes. CFOs also need better tools to create visibility into sales and marketing processes. And with digital outreach becoming a larger component of marketing activities, CFOs require best practices for measuring its effectiveness.

Click here to find out about the best methodologies and techniques to help CFOs align cause-and-effect data, and ultimately measure sales effectiveness. With so much riding on outcomes, sales and marketing can no longer function as a silo operating outside the understanding and guidance of the CFO.

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Process Management Decision Center

Your own data is the key to crafting innovative strategies that will help you outcompete even in today's economy. Genpact’s Smart Decision Solutions help you overcome the challenge of attaining real-time, actionable business intelligence from the ocean of available data in your organization.