Wednesday, December 2, 2009

10:00 AM - 10:45 AM

PANEL DISCUSSION: COST PER POINT REDUCTION STRATEGIES

Moderator: Marti Beller, President, AFFINION LOYALTY GROUP

Panelist: Ram Ahluwalia, SVP, Rewards and Partnerships, MERRILL LYNCH

Panelist: Gordon Gurnick, President, North America, GROUP RCI

Panelist: Stef Erik Anderson, First VP Loyalty and Rewards, SUNTRUST BANKS

Panelist: Dan Mariello, SVP, Retail Payment Solutions, U.S. BANK

Catalog design and promotional strategies can make all the difference in influencing cardholder redemption and reducing associated costs. This panel will discuss various strategies to manage redemption cost through promotional tactics and sustained positioning.

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