MULTI-TENDER VS. STORE CARD: PROS, CONS, AND THE SAKS FIFTH AVENUE APPROACH

COLLOQUY Editorial Director Rick Ferguson tackles the benefits and pitfalls of a multi-tender loyalty program approach and will highlight cases where companies have elected the store-card only route. Saks Fifth Avenue's Andrew Pyper will follow with details on how the retailer is rewarding customer loyalty with SAKSFIRST, their store-card only program. Attendees will have the unique experience of hearing the issues from both researcher and practitioner, and will leave with a good idea of how to engender loyalty in either environment.