KEYNOTE ADDRESS: BB&T – THE PERFECT CLIENT EXPERIENCE

Part of BB&T’s mission is to help its clients achieve economic success and financial security, and its vision is to create the best financial institution possible.   It begins with the client and providing the “Perfect Client Experience.” The client experience is based on sales and service strategies that are inextricably linked.  At its core, BB&T leverages its 36 community banking regions to meet the client needs in a consultative, integrated-relationship approach.  Rip Howard will describe how BB&T’s sales and service culture model ensures that BB&T’s mission and vision are achieved.