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Monday, November 15, 2010

3:30 PM - 4:15 PM
Track: Financing Small Business View Track

USING DATA AND ANALYTICS TO IMPROVE SALES AND PORTFOLIO PERFORMANCE

George Buchanan, Senior Vice President, Chief Credit Officer & Small Business Support Services, US BANK

Banks have a wealth of data available to them on their small business customers.  This session will look at some of the ways you can utilize this data to not only improve the performance of your portfolio, but find those areas where you can place emphasis for growth. How have credit and behavioral scoring evolved to accomplish this?

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