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Tuesday, November 16, 2010

11:15 AM - 12:00 PM

USING SOCIAL MEDIA AND ONLINE COMMUNITY BUILDING TO GROW SMALL BUSINESS MARKET SHARE

Moderator: Campbell Edlund, President, EMI STRATEGIC MARKETING
Chris Swanson, Vice President, Small Business Internet Strategy, US BANK

The social media marketplace is maturing rapidly.   More than 50% of small businesses are using professional networking sites and 1 in 4 are using blogs.  But navigating these uncharted "blue oceans" to gain a growth advantage  is challenging; best practices are still to be created...we're still in the beta.

This session will reveal the findings of a proprietary study that identifies some of the emerging   pathways to high potential and potholes to be avoided.  Be the first to hear the results, and learn from the early leaders in tapping social media and online communities to gain competitive advantage in small business marketing and selling.

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