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Venue Information

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

Conference Agenda

Wednesday, November 3, 2010

2:45 PM - 4:15 PM
Pre-Conference Workshop: Disney’s Approach to Brand Loyalty
Disney Institute
4:30 PM - 5:45 PM
Keynote Address
Nelson Farris, Chief Storyteller, NIKE
5:45 PM -
Opening Night Reception

Thursday, November 4, 2010

Click on any of the track details below to view a detailed explanation
TRACK A TRACK B
7:30 AM - 8:30 AM
Breakfast Briefing: Revealing Social Influence Using Credit Card Transactions to Increase Customer Share of Wallet
Elery Pfeffer, Co-Founder & CEO, PURSWAY

Sponsored by:

7:30 AM - 8:30 AM
Breakfast Briefing: How to Use Social Networks to Increase the Effectiveness of Targeted Marketing Campaigns, Improve the Customer Experience, and Elevate Customer Service
Yoav Ecker, Director, Customer Management, NESS
Itay Gabay, US Leader, Business Intelligence & Customer Management, NESS

Sponsored by:

8:00 AM - 8:45 AM
Registration and Continental Breakfast
8:45 AM - 9:00 AM
Chairman’s Opening Remarks
Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
9:00 AM - 9:45 AM
Keynote Address: Marketing In An Increasing Global And Tech-Enabled World
Alfredo Gangotena, Chief Marketing Officer, MASTERCARD WORLDWIDE
9:45 AM - 10:30 AM
Keynote Address: Accepting Current Change, Anticipating More Change
Craig Pfeiffer, Chief Marketing Officer, MORGAN STANLEY SMITH BARNEY
10:30 AM - 11:00 AM
Morning Networking and Refreshment Break
11:00 AM - 11:45 AM
Keynote Address: The Ally Story
Sanjay Gupta, Chief Marketing Officer, ALLY FINANCIAL INC.
11:45 AM - 12:30 PM
Banking 2.0: Applying Behavioral Science to Financial Services
Piyush Tantia, Research Director – Financial Design, IDEAS42, HARVARD UNIVERSITY
12:30 PM - 2:00 PM
Marketing Executive Dialogue

Sponsored by:

12:30 PM - 2:00 PM
Industry Innovation Session: Navigating Churn Without Getting Burned: Emerging A Winner During Uncertain Times
Steve Heston, Managing Director, Retail Banking Group, ACXIOM

Sponsored by:

2:00 PM - 2:45 PM
Track: TRACK B View Track Repositioning of a Brand in a Down Market
Justine Fedak, Chief Marketing Officer, HARRIS
2:00 PM - 2:45 PM
Track: TRACK A View Track Reaching and Retaining the Largest Emerging Market -- Women
Linda Descano, CFA, Chief Administrative Officer, Marketing and Global Affairs & President, Women & Co., CITI
2:45 PM - 3:30 PM
Track: TRACK A View Track Marketing In An Increasingly Multi-Cultural World
Manuel Chinea, CMO & SVP, US Retail Banking Operations, BANCO POPULAR NORTH AMERICA
2:45 PM - 3:30 PM
Track: TRACK B View Track Growing the Bottom Line - A Scientific Application of Next Generation Market Research
Howard Moskowitz, President, MOSKOWITZ JACOBS INC.
3:30 PM - 4:00 PM
Afternoon Networking and Refreshment Break
4:00 PM - 4:45 PM
Track: TRACK A View Track Youth Marketing – Reaching Today’s “Emerging Market”
Rob Brough, Executive Vice President, Marketing and Communications, ZIONS BANK
4:00 PM - 4:45 PM
Track: TRACK B View Track Branded Customer Experience
Deborah Holloman, Senior Vice President, Director of Customer Service, BB&T CORPORATION
Mark Hendrix, Senior Vice President, Director of Marketing, FIFTH THIRD BANK
Michael D'Esopo, Senior Partner, LIPPINCOTT
4:45 PM - 5:30 PM
Track: TRACK A View Track Affluent Marketing Panel
Chick Pinto, Senior Vice President, Corporate Marketing & Communications, WILMINGTON TRUST
JoAnn Neau, Vice President - Director of Marketing, RBC WEALTH MANAGEMENT
4:45 PM - 5:30 PM
Track: TRACK B View Track Panel Discussion on Customer Experience/Ratings
Rockwell F. Clancy II, Vice President, J.D. POWER AND ASSOCIATES
Teresa Tschida, Strategic Consultant and Principal, GALLUP
Additional panelists to be announced
5:30 PM -
Conference Concludes for the Day Followed by a Reception

Friday, November 5, 2010

7:45 AM - 8:15 AM
Continental Breakfast
8:15 AM - 9:15 AM
Marketing Executive Roundtable
Moderator: Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
Nick Papachristou, Chief Marketing Officer, ASSOCIATED BANK
Dan Marks, Chief Marketing Officer, FIRST TENNESSEE BANK
9:15 AM - 10:00 AM
The Transformation of Capital One
Peter Horst, Chief Marketing Officer, CAPITAL ONE BANK
10:00 AM - 10:30 AM
Morning Networking and Refreshment Break
10:30 AM - 11:15 AM
Dealing With Crisis
Ram Subramaniam, Managing Director, Head of Products, TD AMERITRADE
11:15 AM - 12:00 PM
Regulatory Reform in Consumer Banking – Marketing Implications for 2011
Trish Dorsey, Senior Vice President, TNS
Panelists to be announced
12:00 PM -
Conference Concludes