GROWING THE BOTTOM LINE - A SCIENTIFIC APPLICATION OF NEXT GENERATION MARKET RESEARCH

One of the most elusive goals in bank marketing is to know exactly what to say to a customer or prospect at the moment of truth.  This session will describe a unique science award winning market research technique that gets to the visceral wants and needs of consumers.  This science determines exactly what to say and what NOT to say to members of each segment in marketing, advertizing, and point of purchase interactions.   Dr Howard Moskowitz is the innovator behind the science that has been used to give us products such as Prego spaghetti sauce, Vlasic pickles and Maxwell House coffee to name just a few well known consumer goods.  He and Steve Onufrey, a long time retail banking customer experience consultant, have ported this from the consumer goods to the services industry – banking being one of those industries.  This session will include several banking case studies that have used this science to determine the use of technology in retail banking, sales of financial services to high net worth individuals, optimization of checking account offerings for community banks, and development of credit card offerings..  You won’t want to miss this session that describes the next generation of market research which uses proven science to increase the bottom line.