Thursday, June 9, 2011

3:45 PM - 4:30 PM

Track: DEPOSITS TRACK View Track

RETHINKING THE TOTAL UNDERBANKED CUSTOMER EXPERIENCE

George Hodges, Managing Partner, NEW MARKET PARTNERS

Haydeé Moreno, Vice President and Director, MICRO BRANCH, A DIVISION OF SELF-HELP FEDERAL CREDIT UNION

Karen Andres, Senior Manager and Consultant, CENTER FOR FINANCIAL SERVICES INNOVATION

To serve the underbanked, banks and credit unions are discovering that they need to rethink how to 1) get them in the “door”; 2) get them the right product; 3) and get them to return. Self-Help Federal Credit Union and their strategic partner, New Market Partners, discuss how the Micro Branch they created addresses each of these areas to provide the total underbanked customer experience.

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