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Venue

Talking Stick Resort
9800 E. Indian Bend Road
Scottsdale, AZ 85256

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Thursday, November 10, 2011

4:45 PM - 5:30 PM
Track: Sales & Channels View Track

BEST PRACTICES IN ENGAGING SMALL BUSINESSES ONLINE

Stu Richards, CEO, BREDIN
Richard Weeks, Senior Vice President, Internet Services Group, WELLS FARGO & COMPANY
Audrey Hendley, VP of Marketing & Strategic Partnerships, AMERICAN EXPRESS OPEN

To attract new clients and increase operating revenue, bank marketers are adjusting their marketing strategies. “On line” is shifting from information and client transaction management to attraction and retention tactics at all points in the sales cycle. This session will present both original research on small business on line behavior and proven tactics and tools for engaging small businesses on line to  generate leads, nurture prospects, and create long-term relationships with valuable customers.

 

 

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