Talking Stick Resort
9800 E. Indian Bend Road
Scottsdale, AZ 85256
Thursday, November 10, 2011
BEST PRACTICES IN ENGAGING SMALL BUSINESSES ONLINE
To attract new clients and increase operating revenue, bank marketers are adjusting their marketing strategies. “On line” is shifting from information and client transaction management to attraction and retention tactics at all points in the sales cycle. This session will present both original research on small business on line behavior and proven tactics and tools for engaging small businesses on line to generate leads, nurture prospects, and create long-term relationships with valuable customers.