Tuesday, December 6, 2011

3:00 PM - 4:00 PM

Track: Track A: The Customer & Reputation View Track

REPUTATION MATTERS - WHAT CONSUMERS THINK ABOUT BANK BRANDS

Moderator: Heather Landy, Editor, AMERICAN BANKER

Jim Baron, EVP Sales & Service Director for the Retail Branches, HUNTINGTON BANK

David Clifton, Executive Vice President and Chief Customer & Marketing Officer, HUNTINGTON BANK

Justine Fedak, Chief Marketing Officer, HARRIS

Christopher McComish, Executive Vice President, Personal Banking and Co-Head of North American Specialized Sales, BMO HARRIS BANK

Anthony Johndrow, Managing Partner, THE REPUTATION INSTITUTE

Based on a study done by The Reputation Institute and America Banker, this session will cover the components of reputation, the state of bank reputations in the minds of retail customers, specific strategies that the panelists have used at their banks to enhance brand image, and ways of approaching reputation risk at the corporate level.

Additional key topics we'll cover include:

Strategies For Becoming More Customer Centric
Delivering Innovation
The Role Of Social Media, Mobile, And Other New Media In The Overall Media Mix
Creating A Differentiated Customer Experience
Maximizing The Effectiveness Of Your Marketing Investment

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