Monday, March 12, 2012

4:30 PM - 5:15 PM

Track: Customer View Track

HOW TO BETTER COMMUNICATE YOUR VALUE TO CUSTOMERS

Moderator: Heather Landy, Editor, AMERICAN BANKER

Karen Biddle Andres, Relationship Manager, CENTER FOR FINANCIAL SERVICES INNOVATION

Irene Etzkorn, Executive Director of Simplification, SIEGEL+GALE

People will gladly pay $5 for 16-oz. latte, but ask them to pay a similar amount, just once a month, for all of the conveniences and protections they are afforded when they use their debit card, and they balk. What gives? Join us for an innovative look at where banks have gone wrong in getting the value of their products and services recognized, and whether it’s too late to start getting the recognition now. Hear from panelists about how companies can communicate value, and get ready to offer your opinions, observations and suggestions to an audience-wide brainstorm on the issue.

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