Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432
Monday, March 12, 2012
BALANCING ACT INNOVATION, ROI AND REALITY IN MOBILE BANKING
Mobile banking has become a double-edged sword for many financial institutions. While mobile commerce is a growing channel that cannot be ignored, it is also an expensive, enterprise-shifting task that's driving uncommon partnerships, creating new marketing challenges all against a long-term ROI.
How does one develop an effective mobile strategy that is not out-of-date the moment it’s developed? How innovative must traditional banking be to match their competitors in telcom and eRetail? Will regulatory pressures and declining revenues in traditional consumer banking draw attention to or away from mobile commerce? Do you really know what your banking customers want from a mobile channel?