Monday, March 12, 2012

11:30 AM - 12:15 PM

BALANCING ACT – INNOVATION, ROI AND REALITY IN MOBILE BANKING

Moderator: Robert Voth, Managing Partner, CTPARTNERS

Mark L. Warshawsky, Senior Vice President, Mobile Channel Planning and Design Executive at Bank of America, BANK OF AMERICA

Carl Rutstein, Senior Partner and Head of Payments Practice in The Americas, BOSTON CONSULTING GROUP

Nate Wehunt, Head of Digital Channels, CITY NATIONAL BANK, LOS ANGELES

Mobile banking has become a double-edged sword for many financial institutions. While mobile commerce is a growing channel that cannot be ignored, it is also an expensive, enterprise-shifting task that's driving uncommon partnerships, creating new marketing challenges all against a long-term ROI.

How does one develop an effective mobile strategy that is not out-of-date the moment it’s developed? How innovative must traditional banking be to match their competitors in telcom and eRetail? Will regulatory pressures and declining revenues in traditional consumer banking draw attention to or away from mobile commerce? Do you really know what your banking customers want from a mobile channel?

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