Monday, March 12, 2012

2:30 PM - 3:15 PM

Track: Technology View Track

MANAGING MULTI-PLATFORM MOBILE

Jimmy Dinh, Senior Director, Mobile Banking Strategy & Planning, CIBC RETAIL AND BUSINESS BANKING

Niti Badarinath, SVP, Head of Digital Strategy & Mobile Banking, U.S. BANK

Iphone, iPad, Android, Web Apps and text banking: Many banks have two or more of these platforms rolled out, and are now realizing the challenges of maintaining this fragmented approach. Hear success stories and approaches to tackling the multi-platform problem.

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