Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432
Sunday, March 11, 2012
WORKSHOP B: IS THERE MONEY IN THE MOBILE WALLET?: BUSINESS MODELS AND PROSPECTS FOR MOBILE PAYMENTS IN THE U.S.
Analysts are making predictions that range from the trillions to the billions to the millions in potential in mobile payment transactions, yet consumer adoption is telling a different story. For the first time since the mobile payments buzz began five years ago, the largest wireless telecom and established payment companies have aligned to provide mobile payments, and it seems well positioned to take off. MasterCard Worldwide, Visa, Inc., Google, and Isis are each offering mobile wallet models. But what are their unique attributes? Are they providing what the consumer wants? Ultimately, how big a stake should you take in it, whether you’re a traditional financial institution or a payment technology innovator?
- What can the mobile wallet provide that cards can’t?
- What does consumer data tell us about preferences in payments types that indicate mobile wallet adoption?
- Do the current mobile wallet types provide ideal solutions? What unique features do they have?
- What added value are they providing all the constituents in the payments stream-- from consumers to FIs to merchants?