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Friday, June 15, 2012

7:30 AM - 8:30 AM
Track: Roundtable Café View Track

BUILDING BEHAVIORAL ECONOMICS INTO FINANCIAL PRODUCT DESIGN – VOTERS CHOICE FOR PROMOTE SUCCESS

Rebecca Rouse, INNOVATIONS FOR POVERTY ACTION

Financial products can better meet the needs of consumers by integrating product features informed by behavioral economics. Products leveraging tools such as reminders, commitments, automation and habit formation can help consumers be more successful at achieving their financial goals and provide cheap and simple alternatives to high-touch financial education programming. This panel will discuss opportunities to incorporate tools from behavioral economics into mainstream financial products and feature lessons learned so far from Innovations for Poverty Action’s Financial Products Innovation Fund. One or more of the Fund’s practitioner partners will also participate in the roundtable.

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