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Thursday, June 14, 2012

2:40 PM - 3:25 PM
Track: Build Trust View Track

CONNECTING WITH THE CONSUMER: BRANDING STRATEGIES FOR BUILDING TRUST WITH THE UNDERBANKED CONSUMER

Karen Andres, Director of Research, Insights & Analytics, CFSI
Jim Higgins, Chief Marketing Officer, GRAFICO
Steven Donaldson, Principal, RADIANT BRANDS
Tony Chang, Head of Prepaid Marketing, VISA

Whether your entire business is focused on the underbanked consumer or you are extending your product suite to serve this consumer for the first time, building a brand that connects with consumers is critical. In this session, marketing leaders will share branding strategies for differentiating your product, bringing in and establishing trust with consumers, and maintaining long-term relationships.

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