Forward this Session

Forward this Session

CONNECTING WITH THE CONSUMER: BRANDING STRATEGIES FOR BUILDING TRUST WITH THE UNDERBANKED CONSUMER

Whether your entire business is focused on the underbanked consumer or you are extending your product suite to serve this consumer for the first time, building a brand that connects with consumers is critical. In this session, marketing leaders will share branding strategies for differentiating your product, bringing in and establishing trust with consumers, and maintaining long-term relationships.

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