“Build Trust” is not just a good idea – it’s the law. Delivering clear and consistent value is the key to avoiding allegations of unfair, deceptive, and abusive practices. The roundtable will discuss how innovators can use the Compass Principles to UDAAP-proof their products. In the process, it will explore the notion that UDAAP is not a compliance issue at all, but a question of strategy, and that the best UDAAP experts are product designers themselves.