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Thursday, June 14, 2012

2:40 PM - 3:25 PM
Track: Promote Success View Track

ENCOURAGING SAVING THROUGH BEHAVIORALLY-INFORMED PRODUCT DESIGN

Sarika Abbi, Director Ideation, DOORWAYS TO DREAMS (D2D) FUND, INC.
Priya Haji, CEO & Co-Founder, SAVEUP
Jayson Halladay, Co-Founder, PIGGYMOJO
Monica SanMiguel, Program Manager, Advisory Services, CENTER FOR FINANCIAL SERVICES INNOVATION

PiggyMojo and SaveUp are two innovative approaches to savings that harness smart design and technology to help consumers save. Both models reward positive financial behavior and incentivize behavior change. Hear from both companies as they demo their products and share their insights into the behavioral side of savings. Also, hear from D2D as they highlight new research on savings showing consumers welcome product design that help them to their savings goals.

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