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Thursday, June 14, 2012

12:00 PM - 1:30 PM

INDUSTRY INNOVATION LUNCH: THE NEW NON-PRIME CONSUMER

Mike Cook, Executive Vice President, CLARITY SERVICES, INC.

The economic downturn created an explosion of new non-prime consumers. Through in-depth research, Clarity Services has identified a new, fast growing, and very profitable segment of the non-prime population who have accepted non-traditional loans as a mainstream financial vehicle. At this session, you’ll learn more about the differing segments of the non-prime consumer population and what you can do to change lending and credit offerings to better optimize the growing opportunities found within the prior prime population.

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