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Thursday, June 14, 2012

1:45 PM - 2:30 PM
Track: Embrace Inclusion View Track

THE NEXT FRONTIER? SOCIAL MEDIA AND THE UNDERBANKED BORROWER

Gary Kremen, CEO and Founder, SOCIOGRAMICS
Mark Hookey, Founder, DEMYST.DATA
Moderator: Joshua Turnbull, Managing Consultant, Advisory Services, CENTER FOR FINANCIAL SERVICES INNOVATION

Is social media an effective tool to gain new consumer insights, improve underwriting, and indicator of the likelihood of repayment in the underbanked space? Explore the answers to these questions along with the latest consumer research on the use of social media by underbanked consumers (hint: it's high!). Also discuss the legal and ethical challenges in using social media for credit decision making.

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