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Thursday, June 14, 2012

2:40 PM - 3:25 PM
Track: Create Opportunity View Track

RAISE THE ROOF: HOW REGIONS BANK BEGAN OFFERING A SUITE OF PRODUCTS FOR THE UNDERBANKED CONSUMER

George Hodges, Managing Partner, NEW MARKET PARTNERS
Bill Simpson, SVP, Head of Now Banking, REGIONS BANK
Tracy Jackson, Vice President, Consumer Lending Product Management, REGIONS BANK

With the launch of the Now Banking suite of products and the Ready Advance credit service, Regions Bank has become one of largest banks in the country to offer a dedicated suite of financial products that meet the needs of the underserved consumer. This session will feature a case study on how they researched, piloted, launched, and continue to derive success from these products, including the surprises and challenges faced along the way.

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