Forward this Session

Forward this Session

STRATEGIES FOR SERVING UNDERBANKED CONSUMERS WHERE THEY ARE: A TALE OF TWO CREDIT UNIONS

This in-depth session with feature case studies of two innovative credit unions that have recently launched very different strategies for reaching underbanked consumers where they are, which often means thinking outside the traditional branch. Participants will get a first hand look at the critical business, product design, marketing, vendor, and organizational strategies involved and hear about initial results.

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