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KEYNOTE ADDRESS: CUSTOMER-CENTRIC INNOVATION IN A CHANGING WORLD

Carefully listening to customers and finding ways to meet their current and future needs is the key to customer-centric innovation. Hear from Deborah Hopkins, Chief Innovation Officer at Citi, about her perspective on fostering innovation inside one of the largest financial institutions in the world. She'll also cover ways to create and capture maximum value in emerging and disruptive market spaces, and designing around customers' increasingly digital and mobile lives.

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